What is the best way for corporates to justify to management that you need to spend money on IP at the moment? Are more companies outsourcing during the pandemic? What should be the primary considerations? These and many other questions were answered by our vice president of marketing and key account management Elena Galletti in the article, published by WIPR (World Intellectual Property Review), "Five minutes with Elena Galletti, Brandstock".
In the interview she explains how companies can come out of the pandemic leaner and more efficient. As Elena said, “the trend is now to outsource services that are not strategic, because an external provider has experience of other companies and industries, can suggest different points of view, and can challenge the status quo. I think new challenges are always bringing new opportunities and a fresh approach to the usual attitude of we have always done things in this way”.
If you want to learn more, just read the article!