It seems obvious. If you have a new product, you need a new name. That is true, but even that statement is not as straightforward as it appears, if you want a truly effective way of coming up with...

Coming up with a new brand name can be a long and difficult process, but with Brandstock’s Market Ready service you can be assured of cool brand names without headaches.

This unique service...

Trademark searches are a necessary part of owning and registering new trademarks which many companies choose to put off, viewing them as unduly onerous to complete.

Searches of registered trademarks are useful at all stages during the term of your trademark and it is no wonder, therefore, that numerous online databases of registered trademarks have cropped...

If you are still conducting trademark searches in house, then you are probably wasting both your legal department’s time and resources. Not only can outsourcing this task potentially save your...

If you are looking to run a trademark search prior to registration of your new trademark then here are some things to remember when it comes to resources for your research.

When conducting a trademark search prior to registration of a new mark, many businesses choose to do this themselves, with the goal of making a cost saving. However, evidence to the contrary...

At the beginning of each financial year, every business must determine and implement an annual budget. When it comes to trademark protection, of course, no business is willing to knowingly cut...

In the first of a three-part series of articles, Jayne McClelland, a trademark attorney at Syngenta, discusses best practices for creating, clearing and registering trademarks and her...