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IP Benchmarking Report 2018


How to come up with a brand name: from idea to registration

It seems obvious. If you have a new product, you need a new name. That is true, but even that statement is not as straightforward as it appears, if you want a truly effective way of coming up with...

Topics: Trademark Searching, Corporation

Creating cool brand names with Brandstock’s Market Ready service

Coming up with a new brand name can be a long and difficult process, but with Brandstock’s Market Ready service you can be assured of cool brand names without headaches.

This unique service...

Topics: Trademark Searching, Corporation

Trademark search: do it today, don’t take risks tomorrow

Trademark searches are a necessary part of owning and registering new trademarks which many companies choose to put off, viewing them as unduly onerous to complete.

Topics: Trademark Searching, Corporation, Law Firm

Stop searching for registered trademarks online: you’re wasting time and money

Searches of registered trademarks are useful at all stages during the term of your trademark and it is no wonder, therefore, that numerous online databases of registered trademarks have cropped...

Topics: Trademark Searching, Corporation

How to optimize your legal department’s work thanks to external trademark searches

If you are still conducting trademark searches in house, then you are probably wasting both your legal department’s time and resources. Not only can outsourcing this task potentially save your...

Topics: Trademark Searching, Law Firm, Corporation

Which resources do you need to run a trademark search? We bet you don’t have them

If you are looking to run a trademark search prior to registration of your new trademark then here are some things to remember when it comes to resources for your research.

Topics: Trademark Searching, Law Firm, Corporation

Is trademark searching costly? Yes, but only if you do it yourself

When conducting a trademark search prior to registration of a new mark, many businesses choose to do this themselves, with the goal of making a cost saving. However, evidence to the contrary...

Topics: Trademark Searching, Law Firm, Corporation

The IP services you should include in your annual budget for your trademark protection

At the beginning of each financial year, every business must determine and implement an annual budget. When it comes to trademark protection, of course, no business is willing to knowingly cut...

Topics: Trademark Searching, Corporation

A three-pronged approach: bringing names to market.

In the first of a three-part series of articles, Jayne McClelland, a trademark attorney at Syngenta, discusses best practices for creating, clearing and registering trademarks and her...

Topics: News, Trademark Searching, Market Ready, Corporation, Law Firm