Brandstock im Interview mit der Frankfurter Allgemeinen Zeitung

Die FAZ berichtete über die Relevanz von monetären Markenwerten und zitierte hierbei auch Ergebnisse der Brandstock Markenwertstudie, welche Sie auch hier downloaden können. Weiter stand Tankred...

Topics: News, Asset Value Consulting, IP Valuation, Law Firm

Der Markenwert als strategisches Finanzinstrument

Brandstock Valuation hat mehr als 350 Experten in einer internationalen Umfrage zum Thema monetärer Markenwert zwischen Juni und August 2015 befragt. Der Wert der Marke und der Beitrag der Marke...

Topics: News, Asset Value Consulting, IP Valuation, Law Firm

Modernising in-house trademark departments

Interview published on WIPR September/October 2016 edition 

It is often said that many people are resistant to change and unwilling to step out of their comfort zone. They like doing things the...

Topics: News, Agent Benchmarking, Brandstock Complete, Brandstock Legal, Online Enforcement, Corporation

A three-pronged approach: bringing names to market.

In the first of a three-part series of articles, Jayne McClelland, a trademark attorney at Syngenta, discusses best practices for creating, clearing and registering trademarks and her...

Topics: News, Trademark Searching, Market Ready, Law Firm, Corporation

Do you know where to start with a recordals project?

Whenever a company undergoes a major change, IP counsel should think about whether any recordal and assignment work is required. Sometimes it’s obvious. If you acquire another company, there will...

Topics: News, IP Recordals, Domain Names, Law Firm, Corporation

Keeping the record straight

by Anna Popova, Director IP Recordals, Brandstock

Mention recordals to most in-house IP lawyers and the invariable response is, understandably perhaps, one of fear and loathing; fear of what can...

Topics: News, IP Recordals, Law Firm, Corporation

Recordals – The Voice of Experience

by Elena Galletti, Director Marketing & Key Account Management, Brandstock

Following on from our article entitled ‘Top10 priorities to consider when planning your next recordal project’ we are...

Topics: News, IP Recordals, Law Firm, Corporation

Seeing things differently

By Elena Galletti, Director Marketing & Key Account Management

We are delighted to announce that we have been joined by Alessia Lorenzini who has come to us from Nestlé, the world's leading...

Topics: News, Law Firm

In search of the aesthetic

By Thomas Golda, Director Searches, Brandstock

In the fast changing world of Intellectual Property, many more companies are now moving beyond the more traditional word mark protection to establish...

Topics: News, Trademark Searching, Law Firm, Corporation