Brandstock has interviewed Hans-Jürgen Lutz, vice president, marketing communication, brand and trademark management crop protection at BASF and the result of this meeting has been published by WIPR magazine. Is having a well-known and prestigious brand fundamental to guarantee corporate success? What are the main challenges for this kind of valuable brands?
These and other questions will find an answer thanks to Lutz’s long experience in the chemical industry and value-based brand management. Moreover, you’ll discover all the advantages of having Brandstock as a partner in this articulated process.
This article has also been published by Marke 41, an important German magazine which concentrates mainly on marketing news. If you want to read this interview in German, you can download the file for free by clicking the button below.